Wild Tails Co.
A handmade pet accessories brand known for its playful personality and loyal customer base. We realigned the brand visually and strategically, and rebuilt the ecommerce experience to match the product quality.
The Challenge
Strong Brand,
Weak Digital
Presence
Although Wild Tails Co. had strong foundations, its online presence created friction rather than excitement. The visual identity lacked cohesion, the user journey was unclear, and backend management was unnecessarily complicated.
Website did not match the brand's tone or personality
Outdated design and poor user experience
Difficult backend management
Inconsistent visual identity
No clear brand direction across digital touchpoints
The Solution
What We
Delivered
We approached the project strategically rather than just visually — refining the brand direction, creating detailed mockups, and rebuilding the Shopify store with a focus on usability and conversions.
Homepage & Product Mockups
Created detailed homepage and product page mockups to establish a clear visual standard before any development began.
Brand Voice & Identity
Refined the brand voice and visual identity — colours, typography, imagery style — to align with Wild Tails' playful yet premium positioning.
Full Shopify Redesign
Rebuilt the entire Shopify store from the ground up with a clean, conversion-focused layout optimised for mobile-first shopping.
Navigation & Shopping Flow
Redesigned the user journey from landing to checkout — intuitive navigation, clear CTAs, and a frictionless shopping experience.
Backend Simplification
Streamlined the backend for easier content updates, product management, and day-to-day operations without developer support.
Conversion Optimisation
Every page element was designed to guide visitors towards purchasing — trust signals, product highlights, and urgency triggers.
The Outcome
A cohesive brand
that actually converts.
The refreshed Wild Tails Co. experience translates the brand's playful-yet-premium personality into every pixel — creating a stronger emotional connection with customers, a frictionless shopping journey, and a backend the team can actually manage day-to-day.
Brand Identity
Elevated
Shopping Journey
Frictionless
Team Workflow
Simplified
What Our Clients Say
Real Results, Real Reviews
"Amazing team, great to collaborate with! The dream team!"
Emma Lynam
Client
"Top class, professional service. Highly recommend"
Dean Ryan
Client
"Fantastic quality website production with speedy responses with great attention to detail. Cant recommend Viral Media highly enough!"
LCRF Ltd
Business Client
Your Turn
Want results like this
for your brand?
Let's talk about your project. We'll discuss your goals, timeline, and budget — no obligations.
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